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Sustainability marketing myopia : ウィキペディア英語版 | Sustainability marketing myopia
Sustainability marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values. The idea of sustainability marketing myopia is rooted into conventional marketing myopia theory, as well as green marketing myopia. == Background ==
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Sustainability marketing myopia」の詳細全文を読む
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